Yes Crédito

Brand Strategy
Visual Identity
Web Development

A credit broker is something unfamiliar in the Portuguese market and we had to provide the ideal answer for this debut. Given the precedent, we thought it relevant that the naming itself would take us away from doubt and uncertainty. We achieved this through a word full of positive energy: Yes! To continue this demonstration of ease, we designed a relaxed brand, far from the constraints usually associated with the credit industry.

"A tagline that will make everyone say yes."