Vasconcelos Arruda Lawyers
Challenged to think about the rebranding of this renowned law firm, we came to the conclusion that the brand was correct in its concept and that our role was to bring it to a more contemporary world in terms of shape and simplicity, creating an identity that would adapt to all the necessary tools and that would stand out in the most varied media.
We opted for a more solid presence, reinforced the color and added a blue dot to both the
logo and the universe, representing dynamism and the absence of friction, but also, by its shape, the focus, the finding of a determined solution, an end point or effective resolution.
“We came to the conclusion that the brand was correct in its concept and that our role was to bring it into a more contemporary world,….”