We like to enter projects still in their genesis to be able to work all their communication touchpoints. The Sixty Degrees brand was one of them. The client had 3 core values that defined it in its genesis:
Customer Intimacy, Operational Excellence and Product Leadership. Three vertices of an equilateral triangle that, to be perfect, all its internal angles had to be at 60º. From here came the name, the concept, and an entire brand with a differentiating storytelling in a too conservative market.