Paez Depolarise Collection

Art Direction

Brand Content

Social Media

Digital Advertising


Retail Presence

The Paez à 9 brand challenge was extremely exciting as a project to transform a brand that already carried
great recognition, but that wanted to take a qualitative step in terms a qualitative step forward in terms of communication at a national and international level. 

Taking advantage of the refresh carried out by the brand in its products and its always irreverent spirit, we focused on bringing  the brand’s communication into a new era of design trends of design in which youthfulness, simplicity, and a personality full of and a personality full of attitude are present in every piece,
in every word and in every support designed.

“Outside, under the sun, we’re all the same.”

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