9 was chosen by this famous brand of certified organic bread to reorganize its communication, redesigning its graphic identity and reinforcing its connection to nature. Deepening its original concept and underlining the meaning of the name Pachamama (Mother Earth, Goddess linked to nature) a new positioning was created that unfolded in the visual identity and brand guidelines. This positioning consisted in the construction of a “cult-like” idea that in each support explores various types of worship to the natural through our products, their characteristics, and the institutional way of being of the company itself. As a result, we also created the signature: We believe in our nature.