This brand, not having been created by us in its genesis, ended up gaining foundations for an ambitious growth strategy with our creative consulting and ended up becoming a project that we follow from A to Z. If in the beginning we were responsible for refreshing the brand, our role today covers the entire annual marketing strategy for Portugal and Spain, as well as all the creative pieces in above-the-line channels, digital and the points of sale themselves which, at the time of writing, already number 17. Conceptually, and as the name suggests, the brand’s idea is to recreate a neighborhood environment, our street that we like so much and where we feel at home, hence the tagline: The Best Croissant on My Street. Now, in yours.