Mitsubishi Space Star

Art Direction

Mitsubishi’s new city model, the Space Star, brings together so many advantages for the younger target that will leave you speechless. This multimedia campaign designed by 9, not only for Portugal, but for several European countries, focuses on sharing the good moments provided by the equipment this car brings: easy parking, five seats and a Car Play system to listen to music with friends, everything a car should have to enjoy the city. In an unusual way, the campaign emphasizes the incredulous look of the consumer when he realizes what the new Space Star offers.