Associação Salvador

Art Direction
Social Media

Associação Salvador chose 9 for a digital campaign with a provocative concept: use the local elections to alert and challenge candidates to contribute solutions for accessibility in Portugal and invite all Portuguese to put themselves in “our place”. The campaign “Put yourself in our place” had a lot of repercussions in social networks and counted with the participation of the elected candidate Carlos Moedas, and other public figures such as Ricardo Carriço and Vitória Guerra, who traveled some of the streets of Lisbon in wheelchairs, to understand the difficulties that the motor disabled have to overcome every day. Due to the success of this campaign, we unfolded it for the legislative elections, paying attention of the parties’ candidates to talk about their proposals for accessibility.