Challenged by José Maria da Fonseca to launch the new flavours of the Lancers brand, always irreverent and disruptive, we ended up identifying the association of the brand with the renowned Illustrator @af.illustrations and we decided to invite her to collaborate in the development of this campaign called “Refresh your curiosity”, based on the brand’s manifesto about the search for what is out of the ordinary.

The result was a challenging campaign that turns real images into a world full of imagination through illustration and invites you to taste something completely new and flavourful.